The book I want to recommend today is Really Good Logos Explained by Margo Chase, Rian Hughes, Ron Miriello, Alex W. White and published by Rockport. The book is written or rather curated by four “top design professionals who critique 500 logos and explain what makes them work”… and what doesn’t.
The premise of the book is that designers and design agencies voluntarily submit their work to this design team and allow the publication of whatever commentary might result from this experiment.
Now, there are many showcases of great logos available online and offline. So you might wonder what makes this book recommendable. It is the professional commentary on every logo that makes this book really special. The four designers submit, independently, their short commentaries and opinions which allows the reader to compare their professional opinions.
The book is truly interesting for both seasoned designers and for beginners. Seasoned designer will enjoy the showcase of great logos and a beginner will be able to learn a lot from the commentary. The biggest lesson one can carry out from the book is what one should pay attention to when designing and executing the logo. The balance of shapes, line work, hand-drawn fonts, font and drawing connection etc. are all spelled out for you.
And the best thing is that the professionals disagree with each other so often and so sharply that you get to understand that in graphic designs there are very few clear rights and wrongs. To quote just one example:
- MC: Two things let this logo down a bit: the first is color[...]; the second is the extremely poor letterspacing.
- RM: Great care was given to letterspacing. Combined with the elegant illustration, this is a winner. (p.108)
Most of what you do might be loved by some and hated by others. A very remarkable realization when you are at the beginning of your design career.
And when you also add a beautiful design of the book and the pure joy of browsing through so many logos, this book is a must-have for any logo fanatic.