Day Two

Umbraco logoToday was basically a continuation of my work from yesterday. More information architecture, more marketing strategy and a little bit of graphic design around the company’s website (for presentation of the new information architecture) and the logo.

My research today concentrated on Umbraco CMS and SEO, with special focus on keywords and meta tags.

And tomorrow I will present my work to the boss and we’ll take it from there. I am curious to see if my work brings value to the company.

Quick impression for today: When you sit in Incuba Science Park cafeteria you realize how few women there are in the IT and digital world.

Bibliography:

A great report about market share and brand strength of the 20 most popular  CMSs: http://www.waterandstone.com/sites/default/files/2010%20OSCMS%20Report.pdf

SEO tools:

http://www.google.com/trends

https://adwords.google.com/

http://www.google.com/press/zeitgeist2010/

Great complete guide to SEO for beginners (and may I also add that it’s graphically brilliant?):

http://www.seomoz.org/beginners-guide-to-seo/

 

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