Having freshly gone through a multimedia design education (ok, I’m not entirely finished with it) I have my head stuffed with lofty ideals. Or so I’ve been discovering for the past few days. In the course of my internship I had to visit 1000 or so websites belonging to all kinds of companies in Denmark. And it’s been a traumatizing experience.
Turns out that not only SEO, accessibility or usability are not standard in this, let’s face it, fairly digitally aware country. Turns out that using primary colors, Flash that loads for 2 minutes, poor graphics or an image of your worn out flyer is a perfectly adequate representation of your business in the digital world.
So I appeal to all you business owners out there, if you want a website do not do it yourself and don’t ask your nephew who knows computer games to do it either. It won’t do and you’ll harm your company. Invest in your image and get a proper professional (or at least a student) to do the work.
Here are a few particularly sad cases:
Herning Industry Lager gets first prize for an attempt at SEO. Just check the description meta tag: http://www.herningindustrilager.dk/
Midtjysk Frugtlager gets first prize for bringing the printed into the new digital era:
And Selmer Transport gets the first prize in the category of webdesign:
Painful quick impression of today: some people still make their websites in Microsoft Word.